There is a war happening. We are immersed in an evolving, ongoing conflict: an Information World War in which state actors, terrorists, and ideological extremists leverage the social infrastructure underpinning everyday life to sow discord and erode shared reality. The conflict is still being processed as a series of individual skirmishes – a collection of disparate, localized, truth-in-narrative problems – but these battles are connected. The campaigns are often perceived as organic online chaos driven by emergent, bottom-up amateur actions when a substantial amount is, in fact, helped along or instigated by systematic, top-down institutional and state actions. This is a kind of warm war; not the active, declared, open conflict of a hot war, but beyond the shadowboxing of a cold one.